Monday, June 22, 2009

Blogging about or Visiting Your Favorite Shows Webpage May Just Save It From Cancellation This Coming Season!


The way we communicate, heck the way we do everything has so evolved in the last few years it's amazing. It's no wonder that the internet is changing TV. The industry may finally be catching up.

We first noticed the internet playing a part when the writers went on strike in the 2008-2009 season. One of their bones of contention was getting more rights to the online portion of proceeds from their show. And, they have every right to that. Internet is changing the way we watch TV and networks capitalize.

Many shows are available for download on the net. P2P platforms even have "leaked" pilots that you can download and view before their air date (I've signed up to a few so that I can keep my eyes open for leaked pilots and blog about them). In its opening season, for example, 'Terminator: The Sarah Connor Chronicles' was leaked via P2P platform. Some say it is purposefully leaked by the networks to start the "buzz". However, online popularity does not always translate into a hit on TV. Shows that got a lot of attention via the net have still ended up canceled from major networks.

That may be about to change. As reported by THR.com, the website creation service Webpaint has launched a measurement system that tracks fan interest in popular TV shows via the web.

Why is this so important? Well, it makes sense from a marketing perspective. The ability of a TV show to stay on air always had a large part to do with how many people were watching. The higher the rating, the more valuable the ad space to advertisers. Low ratings doesn't generate enough ad revenue to keep the show alive. But what if that show had a strong fan base that spent time on the networks website and the TV shows actual page on their net? Or their fan pages on social networking sites like Facebook, Myspace or Twitter? That right there is a huge magnet of clicks to a networks sites, thereby increasing the advertising value and revenue to the networks through ad space, DVD sales, etc.

I say finally. I'm tired of good shows with a solid fan base like 'Terminator: Sarah Connor Chronicles' being cancelled. According to information from the first week of Fandex rankings , 'Terminator' is the six most popular show among Internet users ('True Blood' from HBO topped the list). Perhaps if this tool was actually in place last season we may have seen shows like 'Terminator' saved from cancellation.

So, if you like a show this season please be sure to buzz about it somewhere on the Internet or visit the shows web page. If it's not getting the ratings on air, it's fan base on the Internet may just be able to keep some good shows on TV and out of the TV Wasteland!

To View the top Fandex Shows on the net you can go to www.fandex.com

1 comments:

Karen Rose

Very cool! The on-line community has tended to be RABID concerning their faves (see "X-Files", "Buffy", "Angel", "Terminator"... actually, maybe we computer people are skewed toward the sci-fi realm....), but nowadays, more and more people, "average" people are going online daily. So, it would seem, marketers will be getting a truer sample population for their targeted demographics.
People that probably would never even think about writing to a network about show, MIGHT fire off a quick e-mail, but chances are, they'll probably visit their show's website. I'm glad they're taking viewer interest into account!!